Who Actually Needs GEO (And Who Doesn’t Yet)
GEO is worth investing in when your buyers research alternatives
Building Consensus Signals Across the Web
A consensus signal is agreement across independent sources about what
Do Backlinks Still Matter? (Just Differently)
Backlinks matter indirectly. They help pages rank and be discovered,
The GEO Glossary: 30 Terms B2B Marketers Need to Know
Because a lot of the vocabulary in this space is
What Is an AI Citation and Why It Matters More Than a Backlink
An AI citation is when an AI engine draws on
Does GEO Replace SEO? An Honest Answer
No. GEO and SEO share their technical and content foundations,
![Why is best [category] software so hard to win](https://xpernodigital.com/wp-content/uploads/2026/08/Why-is-best-category-software-so-hard-to-win-370x254.jpg)
Why “Best [Category] Software” Is the Most Contested Query in B2B
The category head term is contested by every vendor in
Benchmarking Your Citation Rate Against Competitors
An absolute citation rate is uninterpretable on its own 15%
Optimising for Gemini: What’s Different from Classic Google SEO
Gemini draws on Google's index alongside trained knowledge, which makes
Xperno Digital is a full-service digital agency with a team of over 20 interdisciplinary experts across strategy.
Xperno Digital is a full-service digital agency with a team of over 20 interdisciplinary experts across strategy.