How Do You Know If Your Positioning Is Working?
Ask who your product is genuinely not for. A company
Can SEO Create Demand for a New Category?
No. Search captures demand that already exists it cannot create
What Are Your Competitors Saying About You Online?
For most B2B software companies, competitors have published comparison pages
How Often Should a B2B SaaS Company Publish?
Two substantial pieces a month is a sustainable rate that
How Do You Evaluate a GEO Proposal?
Check whether the deliverables changed or only the vocabulary did.
How Do You Write a Comparison Page That Gets Cited?
A comparison page gets cited when it names at least
How Should You Report SEO to Leadership?
Report pipeline contribution, cost per qualified conversation, and share of
Xperno Digital is a full-service digital agency with a team of over 20 interdisciplinary experts across strategy.
Xperno Digital is a full-service digital agency with a team of over 20 interdisciplinary experts across strategy.