Xperno Digital is a full-service digital agency with a team of over 20 interdisciplinary experts across strategy.

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Boost Your Practice with
Google Business Profile

Google Business Profile

Your Online Doorway

Patients are looking for you online. Your Google Business Profile (GBP) is like your door, open to them. It’s more than just an address—it’s your welcome sign. But it’s a big web out there. Your door needs to be bright, inviting, and easy to find.

The Potential of GBP for Your Practice

Why GBP Matters to Doctors

Empower Patients

Make Your Practice Shine Online!

Web can be a wild maze for your patients. Your Google Business Profile (GBP) is their guiding light. Let’s turn it on!

The Patient's Online Search Journey

Overcoming Frustration: The Need for GBP Optimization

The Hurdles of Digital Discovery

Patients are increasingly turning to Google to find healthcare providers. But if your online presence frustrates or confuses them, you become invisible.
The Patient's Online Search Journey

Patients want easily accessible info to evaluate options. Unclear or lacking digital profiles lead them to seek care elsewhere.

Overcoming Frustration: The Need for GBP Optimization

With over 50% of healthcare searches leaving patients frustrated, optimizing your Google Business Profile is essential. A polished Google Business Profile listing builds credibility and makes vital practice details readily accessible.

Stand Out to Searching Patients

A strategic, patient-focused Google Business Profile presence ensures you are visible and trusted when patients search for care.

Elevate Your Local Visibility

Your Google Business Profile is key for being discovered locally online. Optimizing it strategically enhances visibility in search results.

The Power of Relevance, Distance, and Prominence

Google weighs relevance, proximity, and profile strength when ranking local listings. An optimized Google Business Profile signals you’re the ideal local match.

The Importance of an Optimized GBP for Doctors

The Importance of an Optimized GBP for Doctors With patients increasingly searching online, doctors need a polished Google Business Profile listing to stand out. It enables 24/7 discoverability and accessible practice details.

Control Your Local Presence

An optimized Google Business Profile steers local patients to your practice when they search. Don’t leave it to chance.

Blueprint for an Optimized Google Business Profile

A strategic audit and optimization helps your Google Business Profile stand out to searching patients. The key focus areas include:

The Role of Keywords in Your Business Name and Description

Incorporate relevant keywords and phrases that patients commonly search when looking for your services. This signals relevance to Google and users. Get creative to work keywords into your character limits.

Essential Information for Your Practice

Having accurate basics like addresses, phone numbers, and office hours establishes your practice as a real, local option. Leverage healthcare customizations to detail your specialties, treatments, accepted insurance plans and more. Showcase your expertise.

Strategic Category Selections

Categories associated with your niche specialties highlight your unique qualifications and relevance for certain searches. Maximize them.

Showcasing Your Treatments and Conditions Treated

Specifically detailing the conditions you treat and expertise you offer helps patients instantly know you can help with their needs. Don’t make them guess.

Geo-tagged Photos and Videos

Include photos of your office, providers, and staff to personalize your practice visually. Geo-tagging connects imagery to your location.

SEO-Driven FAQs

Answer common patient questions upfront to build trust and credibility as an authority. Address cost, insurance, procedures and more.

Take Control with Optimization

A strategic audit and optimization makes your Google Business Profile listing prominent, trustworthy, and easy to find for local patients. Don’t leave it to chance.

Your GBP

A 24/7 Notice Board

Tired of playing phone tag with patients? Wish you could give health tips whenever? Want a space to share practice news, promotions, events?
Your Google Business Profile is your digital notice board.

Keep Patients in the Loop

Post updates on new doctors, treatments, seminars. Let patients know what's new.

Promote Events that Educate

Highlight workshops, webinars, screenings. Share health knowledge. Build trust.

Spotlight Your Doctors

Feature bios, achievements, specialties. Show your experts' faces.

Share Health Education

Post mini tip articles. Link to in-depth reads on your website. Establish authority. Your GBP allows you to instantly inform patients 24/7. No more playing phone tag or waiting for appointments. Just valuable updates whenever.

Use your Google Business Profile as your always-on virtual notice board.

Enable Patient Conversations

Tired of phone tag with patients? Wish you could respond instantly 24/7? Now you can – via your Google Business Profile listing.
With our integration, patients can text your practice through your GBP profile. No more waiting for callbacks. Instant answers on their time.

Route Messages Seamlessly

Our CRM routes messages to the right staff effortlessly.

Respond via Your Existing Tools

Reply right in your current system. No new workflows needed.

Offer 24/7 Assistance

Patients get help after hours or between visits. On their own time.

Automate Common Inquiries

Set up instant responses to frequently asked questions.

Meet Patients Where They Are

Enable texting through your GBP today. Provide quick, convenient care.

Your GBP Data Reveals Patient Insights

Want to know how patients discover your practice online? Wish you could see what searches lead them to you? Analyze their digital body language? Your Google Business Profile dashboard makes it possible.
See Your Local Search Performance

Measure how visible your listing is for key searches in your area.

Discover How Patients Find You

Identify the specific paths patients take to reach your profile.

Interpret Common Search Terms

Learn the keywords and questions patients search to find your services.

Track Profile Interactions

View clicks, calls, and other engagement to see what resonates.

Pinpoint Patient Locations

See where searching patients are physically when engaging with your listing.

Your GBP data reveals a complete picture of your local digital presence. Let’s analyze the insights together.

Elevate Your Google Business Profile with Xperno

Let our Google Business Profile experts enhance your digital presence. With over a decade of experience, we’re your trusted partner.
Leveraging Over a Decade of Experience in Medical Marketing and SEO

Our team specializes in healthcare SEO and GBP optimization. We know what works to elevate doctor practices digitally.

Maintaining and Elevating Your Google Business Profile

From audits to optimization and management, we'll enhance your profile and maximize its performance long-term.

Strategies Customized for Your Goals

We tailor strategies aligned with your specific growth objectives and target patient demographics.

Ongoing Optimization and Support

We don't just optimize and leave. Our team provides ongoing enhancements and support.

Complete Transparency and Reporting

We deliver transparent reports and insights monthly to quantify your GBP success.

A True Partner Dedicated to Your Digital Presence

We're invested in your Google Business Profile’s success and enhancing your local visibility over the long haul.

Take your Google Business Profile to the next level with knowledgeable, dedicated experts.

Unlock Your Google Business Profile's Potential

Tired of feeling invisible online? Ready to be the top result patients see? Want your practice to thrive digitally?

It’s possible. With a strategic approach to your Google Business Profile.

Your GBP holds immense potential to acquire patients digitally. Let’s unlock it.

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